{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While a lot of luxury brands drive direct exposure via social media advertising, star partnerships and fashion programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its main items haven't transformed much in years; it does not have TikTok, and doesn't offer stars totally fre